Which information is more valuable to marketers information from internal databases, marketing intelligence, or marketing research? How

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Which information is more valuable to marketers—

information from internal databases, marketing intelligence, or marketing research? How do these information sources differ?

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Principles Of Marketing An Asian Perspective

ISBN: 9781292089669

4th Edition

Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan

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