Which information is more valuable to marketers information from internal databases, marketing intelligence, or marketing research? How
Question:
Which information is more valuable to marketers—
information from internal databases, marketing intelligence, or marketing research? How do these information sources differ?
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Related Book For
Principles Of Marketing An Asian Perspective
ISBN: 9781292089669
4th Edition
Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
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