Which of the following is not a function of marketings value creation process? a. Capturing value b.

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Which of the following is not a function of marketing’s value creation process?

a. Capturing value

b. Delivering value

c. Communicating value

d. Exchanging value

e. All of these are part of marketing’s value creation process.

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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