Which pricing tactics does each company utilize?

Evaluate the effectiveness of each one of these tactics for the particular pizza chain. PIZZA PLAYERS, PIZZA PRICES For most of us, “pizza wars” suggest the fight over which toppings to put on a shared pie. But in truth, the pizza industry is in the midst of a battle, for which the weapons of choice are mainly pricing tactics. In addition to the small, local pizzerias that appear in nearly every town, there are four major chains that pursue pizza-loving consumers in the United States (see Exhibit 15.4), a massive market in which approximately 1 in 8 people eat pizza on any particular day.18 Running the gamut from a low-price promise to a higher price and higher quality appeal, these four chains all seek to price their offerings in ways that promise to increase their sales and market share. 

Transcribed Image Text:

Other 61.10% Pizza Hut 14.80% Domino's 9.60% Little Caesars 8.10% -Papa John's 6.40% EXHIBIT 15.4 Top Pizza Chains by Market Share Source: Andrew Alvarez, "BISWorld Industry Report OD4320 Pizza Restaurants in the US," IBISWorld, November 2015.