Wholesaler value-adding. Consider the functions wholesalers perform. Do wholesalers really add value, or might they have reached
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❹ Wholesaler value-adding. Consider the functions wholesalers perform.
Do wholesalers really add value, or might they have reached a stage where they face disintermediation? Justify your answer, and be sure to explain the term disintermediation. (Learning Objective 4) (AACSB: Communication;
Analytical Thinking; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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