Why do greater sales and greater coverage go together? Should manufacturers always seek greater coverage? Conversely, should
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Why do greater sales and greater coverage go together? Should manufacturers always seek greater coverage? Conversely, should resellers always seek to carry more brands in their assortment for a given product category? Why or why not?
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Related Book For 
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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