Why does service dominant logic say all exchanges are service exchanges?

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Principles Of Marketing For A Digital Age

ISBN: 9781526423344

1st Edition

Authors: Tracy L. Tuten

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Question Posted: Apr 19, 2024 11:00 PM

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Why does service dominant logic say all exchanges are service exchanges?

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ANSWER Value CoCreation SDL emphasizes that value is cocreated through interactions between service providers and customers Regardless of whether the ...View the full answer

Principles Of Marketing For A Digital Age

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