Why is it important to understand channel power sources and channel conflict sources? Why can we not

Question:

Why is it important to understand channel power sources and channel conflict sources? Why can we not simply design a zero-based channel and be done with the channel analysis process?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

Question Posted: