Why is it important to understand channel power sources and channel conflict sources? Why can we not
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Why is it important to understand channel power sources and channel conflict sources? Why can we not simply design a zero-based channel and be done with the channel analysis process?
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Related Book For
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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