Why is it increasingly important to use integrated marketing communications (IMC)?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Nov 02, 2023 04:21 AM

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Why is it increasingly important to use integrated marketing communications (IMC)?

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Integrated Marketing Communications IMC is becoming increasingly important due to several factors in the modern business landscape Fragmentation of Me...View the full answer

Principles Of Marketing

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