Why is it that small, medium, and large is not as strong a segmentation scheme for service
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Why is it that "small, medium, and large" is not as strong a segmentation scheme for service outputs as it might be for product attributes? Use a business-to-business prod uct or market in your answer; for example, steel, semiconductors, fax machines sold to sheet metal fabricators, computer companies, or insurance agents.? P-325
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Related Book For 
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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