Why is marketing as important for not-for-profit organizations as profit-driven ones? (AACSB: Communication; Reflective Thinking)

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Why is marketing as important for not-for-profit organizations as profit-driven ones? (AACSB: Communication;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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