Why is the evaluation component of the marketing plan necessary?

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Principles Of Marketing For A Digital Age

ISBN: 9781526423344

1st Edition

Authors: Tracy L. Tuten

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Question Posted: Apr 19, 2024 11:00 PM

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Why is the evaluation component of the marketing plan necessary?

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The evaluation component of a marketing plan is necessary for several reasons 1 Performance Measurement Evaluation allows marketers to assess the effectiveness and performance of their marketing effor...View the full answer

Principles Of Marketing For A Digital Age

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