Why is the objective-and-task method of setting an IMC budget better than the rule-of-thumb methods?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Jul 22, 2024 11:00 AM

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Why is the objective-and-task method of setting an IMC budget better than the rule-of-thumb methods?

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Marketing

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