Why is understanding the macroenvironmental forces that create the marketing environment critical for a firm? a. These

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Why is understanding the macroenvironmental forces that create the marketing environment critical for a firm?

a. These forces influence consumer behavior.

b. These forces are controllable by a firm.

c. These forces are uncontrollable by a firm.

d. These forces remain stable.

e. These forces determine profitability.

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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