Why is understanding the macroenvironmental forces that create the marketing environment critical for a firm? a. These
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Why is understanding the macroenvironmental forces that create the marketing environment critical for a firm?
a. These forces influence consumer behavior.
b. These forces are controllable by a firm.
c. These forces are uncontrollable by a firm.
d. These forces remain stable.
e. These forces determine profitability.
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