Why would a company consider increasing its price? What precautions must it take to avoid being perceived
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Why would a company consider increasing its price? What precautions must it take to avoid being perceived as a price gouger?
(AACSB: Communication)
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Related Book For
Principles Of Marketing An Asian Perspective
ISBN: 9781292089669
4th Edition
Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
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