Yolanda manages a Best Sleep Inn along an interstate highway. She knows from experience that five to

Question:

Yolanda manages a Best Sleep Inn along an interstate

highway. She knows from experience that five

to 10 last-minute customers will call after 8 p.m.

each evening looking for a room and asking the

price. Yolanda has empowered her staff to offer

discounts when the motel is largely vacant, and to

quote the standard price when the motel is close

to full. She knows her service is ,

meaning that if no one stays in the room, it generates

no revenue that evening.

a. intangible

b. inseparable

c. variable

d. durable

e. perishable

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Marketing

ISBN: 9780078029004

4th Edition

Authors: Dhruv Grewal, Michael Levy

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