You are hired by a career consulting firm that promises to market new graduates to high-paying employers.

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You are hired by a career consulting firm that promises to market new graduates to high-paying employers. The firm provides potential clients with an impressive list of employers. It charges the clients a fee, and then a separate finder’s fee if the client gets a position. The firm aggressively markets its services and has a large client base. You learn that the firm simply takes submitted résumés and posts them to a variety of online job search engines. The firm never actually contacts any firms on its clients’ behalf. The CEO, himself a recent college grad, tells you that the firm never promises to actually contact potential employers, only that it has access to employers and will distribute clients’ résumés. What do you think of the career consulting firm’s practices?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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