You are management of a manufacturer. You are highly committed to a distributor. You suspect your distributor

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You are management of a manufacturer. You are highly committed to a distributor. You suspect your distributor is committed to you, but you are unsure. Should you try to project that you are not as highly committed as you are? Why or why not? How would you go about projecting lower commitment than is true? How well would you expect your efforts to work? Why?

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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