You may disagree with the estimates of market size given for the rows in the market-product grid
Question:
You may disagree with the estimates of market size given for the rows in the market-product grid in Figure 9–7. Estimate the market size, and give a brief justification for these market segments:
(a) dormitory students,
(b) day commuters, and
(c) people who work in the area. LO.1
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