You need a new pair of jeans, and you have many retail options. Using the information in
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You need a new pair of jeans, and you have many retail options. Using the information in your text, choose three different major store retailer types and select a specific store for each type chosen. Visit each store (in person or online) and describe each store’s segmentation and positioning strategy and retail marketing mix—product, price, place, and promotion. How do the product assortments differ? What is each store’s pricing approach? What promotional tools are used? Discuss store locations.
(AACSB: Written and Oral Communication; Reflective Thinking; Information Technology)
p-857
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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