You see the same ad in Time and Fortune magazines and on TV and Instagram. Is this

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You see the same ad in Time and Fortune magazines and on TV and Instagram. Is this an example of reach or frequency?

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Marketing The Core

ISBN: 9781264209293

9th International Edition

Authors: Roger Kerin, Steven Hartley

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Question Posted: Jun 14, 2024 01:01 AM

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You see the same ad in Time and Fortune magazines and on billboards and TV. Is this an example of reach or frequency?
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You see the same ad in Time and Fortune magazines and on TV and Instagram. Is this

Question:

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Marketing The Core

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