4. In the new regime it is easier to reject aspects of the company's past mode of operating. An example of this was provided during an interview with a LHM: he pointed out how a LHM could now (using the hostelry IT it should be noted thus showing how the IT does not necessarily have to be used exclusively for one main purpose, ie. control; see Preece, 1995) compare what had been gained from a particular promotion with what was spent on it, and then come to a decision about its effectiveness, and whether to do something different next time. A business case for anew/improved promotion could then be put forward to, and discussed with, the RM, in the.