Founded in 1995 and headquartered in San Jose, California, eBay is the leading online marketplace for the sale of goods and services by a diverse community of individuals and businesses. eBay has more than 220 million registered users and is the most popular shopping site on the Internet.

eBay’s mission is to provide a global trading platform where practically anyone can trade practically anything. It features a variety of international sites, specialty sites, 50,000 categories of merchandise, and services that aim to provide users with the necessary tools for efficient online trading in both auction-style and fixed-price formats. Recent innovations in trading formats, such as Want It Now and Best Offer, provide new ways for shoppers to find and buy what they want on the website. Europe, Asia, and cross-border trade are major areas of growth for eBay. The firm offers localized sites in 24 countries. On any given day, millions of items are listed on eBay in thousands of categories. People from all over the world buy and sell on eBay. Since becoming the CEO of eBay in 1998, Meg Whitman has led the acquisition of companies that are compatible with eBay’s core business.

These acquisitions include the following:

° PayPal. PayPal enables any individual or business with an e-mail address to securely and quickly send and receive payments online. PayPal’s service builds on the existing financial infrastructure of bank accounts and credit and uses proprietary fraud prevention systems to create a safe payment solution.....................

Questions 1. What aspects of Meg Whitman’s leadership reflect transactional leadership? Explain.
2. What aspects of Meg Whitman’s leadership reflect authentic leadership? Explain.
3. What aspects of Meg Whitman’s leadership reflect transformational leadership? Explain.