Headquartered in San Diego, California, DriveCam reduces claims costs and saves lives by improving the way people drive.

DriveCam lessens risk by improving driver behavior and assessing liability in collisions. Combining sight and sound, expert analysis, and driver coaching, DriveCam’s approach has reduced vehicle damages, workers’ compensation, and personal injury costs by 30 to 90 percent in more than 70,000 commercial, government, and consumer vehicles. DriveCam, launched in 1998, operates in North America, Europe, Africa, Australia, and Asia. This case presents excerpts of Bruce Moeller’s own description of his patterns of communicating and decision making. He is the president, CEO, and member of the Board of Directors of DriveCam.* Moeller comments:

The first thing I do when I get up [is] grab my BlackBerry and see what the issues are. Then Pll go through all my e-mails. In total, I get 80 or 100 a day, and I have to know what’s okay or what isn’t okay. Some mornings it’s a struggle to get dressed before you’re writing back different e-mails on the BlackBerry. I get to work about 7:30. When I get in, I put my PC, which I’ve brought from home, into the docking station. I’m compulsive about my e-mail. That’s one of my primary communication tools with the rest of the enterprise.

It’s a one-to-many communication, so it’s more efficient.

Then Ill start walking around and going to visit each of my direct reports: marketing, sales, engineering, operations, finance. The COO (chief operating officer) and I also have a meeting that lasts half an hour or an hour every morning—it might be, there’s a compliment about this level of service, or somebody dropped the ball on this. I might also meet with the CFO(chief financial officer).Wejust raised around $28 million, so there’s plenty of cash, but there might be a receivable issue. Usually he’s just making me aware of issues so I see the little warning flags if someone’s not paying. Sometimes he’s escalating it to me, saying could you call their CEO and request the payment, or ask their COO under what conditions they could pay. It’s really just what’s going on in everyone’s world; all of us debrief on anything that’s new. This is a pretty fast-paced place. We joke here if you miss half a day you’ve got to get caught back up...................

Questions
1. In what specific ways does Moeller’s communication competency influence decision making at DriveCam?
2. What comments by Moeller reflect ethical principles?
Relate the specific comments to the specific ethical principles.
3. Does Moeller appear to practice any of the concepts that are part of the evidence-based management model?
Explain.
4. How does Moeller’s leadership help to create an environment that fosters organizational creativity? Explain.