You work long hours at a startup, routinely working weekends and while on vacation. Although you miss spending time with your family and friends, you believe that by working hard and exhibiting company loyalty you will be promoted as the company grows. When you are passed over for the promotion, you experience cognitive dissonance. List 2-3 options per category (changing your behavior, changing your belief or attitudes, or rationalizing away inconsistencies) that you could pursue in order to reduce the cognitive dissonance you feel. [Apply/Analyze]

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