1.2. Describe the causes of tension between the marketing, operations, and human resource functions. Provide specific examples...
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1.2. Describe the causes of tension between the marketing, operations, and human resource functions. Provide specific examples of how these tensions might vary from one service industry to another.
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Related Book For
Principles Of Service Marketing And Management
ISBN: 9780136768753
1st Edition
Authors: Christopher Lovelock, Lauren K. Wright
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