1.2. Describe the causes of tension between the marketing, operations, and human resource functions. Provide specific examples...

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1.2. Describe the causes of tension between the marketing, operations, and human resource functions. Provide specific examples of how these tensions might vary from one service industry to another.

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Principles Of Service Marketing And Management

ISBN: 9780136768753

1st Edition

Authors: Christopher Lovelock, Lauren K. Wright

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