1.2. Of the various nonfinancial outlays incurred by customers, which are likely to be the most significant...

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1.2. Of the various nonfinancial outlays incurred by customers, which are likely to be the most significant in situations involving:

(a) traditional retail banking;

(b) home banking;

(c) going to the movies;

(d) taking a taxi in an unfamiliar city; (e)

surgery?

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Principles Of Service Marketing And Management

ISBN: 9780136768753

1st Edition

Authors: Christopher Lovelock, Lauren K. Wright

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