1.2. Of the various nonfinancial outlays incurred by customers, which are likely to be the most significant...
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1.2. Of the various nonfinancial outlays incurred by customers, which are likely to be the most significant in situations involving:
(a) traditional retail banking;
(b) home banking;
(c) going to the movies;
(d) taking a taxi in an unfamiliar city; (e)
surgery?
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Related Book For
Principles Of Service Marketing And Management
ISBN: 9780136768753
1st Edition
Authors: Christopher Lovelock, Lauren K. Wright
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