1.4. Describe what is meant by the term positioning. Choose an industry you are familiar with (like...
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1.4. Describe what is meant by the term "positioning." Choose an industry you are familiar with (like fast-food restaurants or movie theaters) and create a perceptual map showing the competitive positions of different companies in the industry.
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Related Book For 
Principles Of Service Marketing And Management
ISBN: 9780136768753
1st Edition
Authors: Christopher Lovelock, Lauren K. Wright
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