1.5. Explain why branding is particularly important for services. Which service brands are you familiar with? What...

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1.5. Explain why branding is particularly important for services. Which service brands are you familiar with? What do they tell you about the companies they are associated with?

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Principles Of Service Marketing And Management

ISBN: 9780136768753

1st Edition

Authors: Christopher Lovelock, Lauren K. Wright

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