1.5. Visit the Amazon.com and BarnesandNoble.com Web sites. Compare their design, structure, and ease of use. As...

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1.5. Visit the Amazon.com and BarnesandNoble.com Web sites. Compare their design, structure, and ease of use. As a potential customer, which do you prefer and why? What enhancements would you suggest?

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Principles Of Service Marketing And Management

ISBN: 9780136768753

1st Edition

Authors: Christopher Lovelock, Lauren K. Wright

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