1.7. Discuss the relative effectiveness of brochures and Web sites for promoting (a) a ski resort, (b)...
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1.7. Discuss the relative effectiveness of brochures and Web sites for promoting
(a) a ski resort,
(b) a hotel,
(c) a fitness center, and
(d) a bank.
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Related Book For 
Principles Of Service Marketing And Management
ISBN: 9780136768753
1st Edition
Authors: Christopher Lovelock, Lauren K. Wright
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