A high street bank has set up a major calling centre inhouse, capable of taking inbound and

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A high street bank has set up a major calling centre in‑house, capable of taking inbound and making outbound calls. Outline how such an asset could form part of a direct marketing approach to improve relationships with customers.

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Principles Of Direct Database And Digital Marketing

ISBN: 9780273756507

5th Edition

Authors: Alan Tapp

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Question Posted: Feb 02, 2024 02:02 PM

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A high street bank has set up a major calling centre inhouse, capable of taking inbound and

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A calling center can be a key component in a direct marketing approach to improve relationships with customers in a couple of ways 1 Personalized Comm...View the full answer

Principles Of Direct Database And Digital Marketing

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