An airline runs a recruiting advertisement for cabin crew that shows a picture of a young boy
Question:
An airline runs a recruiting advertisement for cabin crew that shows a picture of a young boy sitting in an airline seat and clutching a teddy bear. The headline reads:
“His mom told him not to talk to strangers. So what’s he having for lunch?”
Describe the types of personalities you think would be
(a) attracted to apply for the job by that ad, and
(b) discouraged from applying.
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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