An airline runs a recruiting advertisement for cabin crew that shows a picture of a young boy

Question:

An airline runs a recruiting advertisement for cabin crew that shows a picture of a young boy sitting in an airline seat and clutching a teddy bear. The headline reads:

“His mom told him not to talk to strangers. So what’s he having for lunch?”

Describe the types of personalities you think would be

(a) attracted to apply for the job by that ad, and

(b) discouraged from applying.

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Related Book For  book-img-for-question

Services Marketing People Technology Strategy

ISBN: 9781944659011

8th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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