As the marketing manager for an airline, how would you sum up the strengths and weaknesses of

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As the marketing manager for an airline, how would you sum up the strengths and weaknesses of the following channels: travel agent, direct via a call centre and classified adverts; and the Internet?

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Principles Of Direct Database And Digital Marketing

ISBN: 9780273756507

5th Edition

Authors: Alan Tapp

Question Posted: Feb 02, 2024 02:03 PM

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As the marketing manager for an airline, how would you sum up the strengths and weaknesses of

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Travel Agent Strengths 1 Personalized Service Travel agents can provide the benefit of their experience and expertise and can customize the flight pac...View the full answer

Principles Of Direct Database And Digital Marketing

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