Describe how customers evaluate services and what determines their satisfaction.LO 12 Understand service quality, its dimensions and

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Describe how customers evaluate services and what determines their satisfaction.LO 12 Understand service quality, its dimensions and measurement, and how quality relates to customer loyalty.

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Services Marketing People Technology Strategy

ISBN: 9781944659011

8th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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