Describe how customers evaluate services and what determines their satisfaction.LO 12 Understand service quality, its dimensions and
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Describe how customers evaluate services and what determines their satisfaction.LO 12 Understand service quality, its dimensions and measurement, and how quality relates to customer loyalty.
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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