Explore the websites of a management consulting firm, an Internet retailer, and an insurance company. Assess them

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Explore the websites of a management consulting firm, an Internet retailer, and an insurance company. Assess them for ease of navigation, quality of content, and visual design. What, if anything, would you change about each site?

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Services Marketing People Technology Strategy

ISBN: 9781944659011

8th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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