From the customer perspective, what serves to define value in the following services: (a) a hair salon,

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From the customer perspective, what serves to define value in the following services:

(a) a hair salon,

(b) a legal firm specializing in business and taxation law, and

(c) a nightclub?

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Services Marketing People Technology Strategy

ISBN: 9781944659011

8th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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