How can a firm design perceived control into a service encounter? Apply it to one face-to-face encounter
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How can a firm design perceived control into a service encounter? Apply it to one face-to-face encounter and one online encounter.
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Joram mutua
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Related Book For 
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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