How do concepts such as TQM, ISO 9000, and Six Sigma, Malcolm-Baldrige and EFQM approaches relate to

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How do concepts such as TQM, ISO 9000, and Six Sigma, Malcolm-Baldrige and EFQM approaches relate to managing and improving service quality and productivity?

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Services Marketing People Technology Strategy

ISBN: 9781944659011

8th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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