Select a service firm you believe is highly successful and has strong brand equity. Conduct a few

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Select a service firm you believe is highly successful and has strong brand equity.

Conduct a few interviews to find out how consumers experience its service. From the findings, identify the factors that helped that service firm to build strong brand equity.

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Services Marketing People Technology Strategy

ISBN: 9781944659011

8th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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