Select a service firm you believe is highly successful and has strong brand equity. Conduct a few
Question:
Select a service firm you believe is highly successful and has strong brand equity.
Conduct a few interviews to find out how consumers experience its service. From the findings, identify the factors that helped that service firm to build strong brand equity.
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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