Select a specific service product you are familiar with and identify its core product and supplementary services.

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Select a specific service product you are familiar with and identify its core product and supplementary services. Then, select a competing service and analyze the differences in terms of core product and supplementary services between the two services.

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Services Marketing People Technology Strategy

ISBN: 9781944659011

8th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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