Select three services: one high in search attributes, one high in experience attributes, and one high in
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Select three services: one high in search attributes, one high in experience attributes, and one high in credence attributes. Specify what product characteristics make them easy or difficult for consumers to evaluate, and suggest specific strategies that marketers can adopt in each case to facilitate evaluation and reduce perceived risk.
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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