What is the value to services marketers of the concept of flow? Are there any important differences

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What is the value to services marketers of the concept of ‘flow’? Are there any important differences between application of the concept in online and offline environments? What ethical issues are raised by the concept?

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Principles Of Services Marketing

ISBN: 9780077152345

7th Edition

Authors: Adrian Palmer

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Question Posted: Jan 27, 2024 10:07 PM

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What is the value to services marketers of the concept of flow? Are there any important differences

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The concept of flow is a psychological state where people are fully immersed and involved in an activity In the context of services marketing the idea ...View the full answer

Principles Of Services Marketing

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