What risks and opportunities are entailed for a retail service firm in adding electronic channels of delivery
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What risks and opportunities are entailed for a retail service firm in adding electronic channels of delivery
(a) paralleling a channel involving physical stores, or
(b) replacing the physical stores with a combined Internet and call center channel? Give examples.
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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