Why are packaged (supermarket) goods companies less likely than businesstobusiness suppliers to use direct marketing?

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Why are packaged (supermarket) goods companies less likely than business‑to‑business suppliers to use direct marketing?

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Principles Of Direct Database And Digital Marketing

ISBN: 9780273756507

5th Edition

Authors: Alan Tapp

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Question Posted: Feb 02, 2024 02:03 PM

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Why are packaged (supermarket) goods companies less likely than businesstobusiness suppliers to use direct marketing?

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Principles Of Direct Database And Digital Marketing

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