Why do you think are US full-service airlines largely undifferentiated lowquality providers? What are the reasons that

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Why do you think are US full-service airlines largely undifferentiated lowquality providers? What are the reasons that none of the full-service airlines positioned itself and delivers as a high service quality provider?

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Services Marketing People Technology Strategy

ISBN: 9781944659011

8th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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