All Matches

Solution Library

Expert Answer

Textbooks

Search Textbook questions, tutors and Books

Oops, something went wrong!

Change your search query and then try again

Result Not Found

Books FREE
Tutors
Study Help
Hire a Tutor
AI Study Help New

Search
Sign In
Register

study help
business
essentials of marketing

Questions and Answers of Essentials Of Marketing

understand how social influences affect an individual’s buying behavior.
understand how psychological variables affect an individual’s buying behavior.
describe how economic needs influence the buyer decision process.
How does Hillside plan to differentiate and position its offering?
What do you think of the approach Hillside used to determine target markets? Is it using a single target market, multiple target market, or combined target market approach?
Can you think of other segmentation dimensions that could be used?
How does the marketing plan segment the market?
Write a personal positioning statement using the format described for a positioning statement. In this case, replace“our target market” with an industry or type of job that you want to do;
Marketing for a better world (#M4BW) may include efforts by some firms to offer value to underserved market segments.Give examples of two companies that are demonstrating this.
Identify the determining dimension or dimensions that explain why you bought the specific brand you did in your most recent purchase of (a) a soft drink, (b) shampoo, (c) a shirt or blouse, and (d) a
Review the types of segmenting dimensions listed in Exhibits 4–8 and 4–9, and select the ones you think should be combined to fully explain the market segment you personally would be in if you
Distinguish between a generic market and a product market.Illustrate your answer with an example.
Review the LEGO case study that opens this chapter. Applying concepts from the chapter, how else could LEGO segment the market? Use at least two segmenting dimensions not discussed in the current
Review the LEGO case study that opens the chapter. From this case, identify examples of different key terms and concepts covered in the chapter. For example, LEGO operates in the “active play
What aspects of the external market environment are included in the marketing plan? What do you think is the most important information in this section?
How was competitor information gathered? How else could Hillside have gathered information about its competitors?
In the “Competitor Analysis” section, what dimensions were used to analyze competitors? What other dimensions might have been examined?
Drawing on data in Exhibit 3–3, do you think that Romania would be an attractive market for a firm that produces home appliances? What about Finland? Discuss your reasons.
Name three specific examples of firms that developed a marketing mix to appeal to customers seeking to purchase more sustainable products.
What and whom is the U.S. government attempting to protect in its effort to preserve and regulate competition?
Will the elimination of trade barriers among countries in Europe eliminate the need to consider submarkets of European consumers? Why or why not?
Identify three products without artificial intelligence (AI), that might add value by adding AI to their marketing mix.For each product, explain how AI could be utilized in the marketing mix and the
Review the Amazon case study that opens this chapter.Create a table like the one below—and fill in the empty cells. If necessary look back at Chapter 2 to remind yourself of the definitions of
Review the Amazon case study that opens the chapter.From this case, identify examples of different key terms and concepts covered in the chapter. For example, Amazon’s mission statement is noted
What are your initial reactions to this strategy? Do you think it will be successful? Why or why not?
What is the strategy Hillside Veterinary Clinic intends to use?
What is the target market for this marketing plan?
Explain how new opportunities may be discovered by defining a firm’s markets more precisely. Illustrate with a situation where you feel there is an opportunity—namely, an unsatisfied market
Outline a marketing strategy for each of the following new products: (a) a radically new design for a toothbrush, (b) a new fishing reel, (c) a new resort hotel on a beach in Mexico, and (d) a new
Consider two vastly different companies—one sells oral health care products (toothbrushes, toothpaste, and mouthwash), the other is a ridesharing service (like Lyft or Uber). For each of these
Evaluate the statement “A marketing strategy sets the details of implementation.”
Review the Cirque du Soleil case study that opens the chapter. Offer an example of each of the four basic types of opportunities (see Exhibit 2–10 and related discussion)that Cirque du Soleil could
Review the Cirque du Soleil case study that opens the chapter. From this case, identify examples of different key terms and concepts covered in the chapter. For example, both the shows and DVDs are
Think of three companies that you feel make the world a better place. Explain what they do to make the world a better place. Then explain whether you think this makes them more profitable or not.
What are examples of the benefits that you can provide to a prospective employer in your field? What are examples of the costs that employer would incur if it hired you? How do you think you can
If a producer creates a revolutionary new product and consumers can learn about it and purchase it on a website, is any additional marketing effort really necessary? Explain your thinking.
Review the Nike case study that opens this chapter. In what ways does Nike appear to follow the marketing concept?Suggest three other activities Nike could do to follow the marketing concept.
1 define sales promotion and appreciate its role in the communications mix through the objectives it can achieve and the methods it uses in targeting consumers, retailers and B2B customers
1 define marketing planning and the internal and external influences affecting it
3 define the stages in the marketing planning process and their contribution to sound, integrated plans
12.1 Define the main factors influencing organisations’marketing strategies.
12.2 Define the stages in the marketing planning process.
12.3 What is a product portfolio and what are the problems of implementing portfolio models in practice?
12.5 For each cell of the Ansoff matrix, find and discuss an example of an organisation that seems to have implemented that particular growth strategy.
1 What environmental influences are affecting Pot Noodle’s performance? To what extent do you think they were predictable? Have you ever been overcome with the urge for something‘quick and
2 Why does advertising play such an important part in the marketing plan? Have you ever been overcome with the urge for something‘quick and thrashy’? If so you may have fallen victim to the
3 What factors are likely to be taken into account in creating market forecasts and sales forecasts for Pot Noodle? Have you ever been overcome with the urge for something‘quick and thrashy’? If
4 Where do you think Pot Noodle should go from here? What kind of marketing objectives should it be aiming to achieve over the next few years? Have you ever been overcome with the urge for
3 Beyond the obvious use of the internet, what contribution can other new media make to dating agencies' marketing and their service delivery? By Sylvia Rogan In 1970, the twentieth ‘Carry On’
2 Visit four different online dating agency sites.Define their apparent target markets and compare and contrast their marketing mix approaches to assess their positioning. By Sylvia Rogan In 1970,
1 Summarise the sociocultural trends that have contributed to the success of online dating, and the ways in which online dating services have responded to those trends. By Sylvia Rogan In 1970, the
14.6 Draw up a table listing the advantages and disadvantages of e-mail marketing compared with more traditional approaches to direct marketing.In what kind of situations do you think e-mail
14.5 ‘New media have nothing more to offer the marketer than the more traditional forms of marketing communications.’ Discuss.
14.4 Compile a checklist of criteria against which a fashion e-tail website might be assessed. Visit three websites e-tailing clothing to a similar target audience. Compare and contrast those sites
14.3 What is viral marketing and why is it so useful to the marketer?
14.2 Outline the three main categories of website usage for businesses.
14.1 What are the major advantages and disadvantages of reverse auctions from the B2B supplier’s point of view?
4 To what extent can ‘shock’ campaigns such as those produced by the NSPCC be justified?What are the potential advantages and disadvantages of such a campaign? The NSPCC has one simple aim: to
3 What benefits does a charity get from a promotional tie-in, such as the one between the NSPCC and the Yorkshire Building Society? The NSPCC has one simple aim: to ensure that cruelty to children
2 List the multiple publics for both resource attraction and resource allocation that an organisation like the NSPCC might be targeting. What kind of problems do you think might arise from having
1 In what ways do the special characteristics of services and the 7Ps of the services marketing mix apply to a charity? The NSPCC has one simple aim: to ensure that cruelty to children stops.
13.6 What do you think might be the main sources of revenue for the following types of non-profit organisation and what revenue generation problems do you think each faces:(a) a small local
13.5 In what ways do non-profit organisations differ from other types of business?
13.4 In what ways might the following service organisations define and improve their productivity:(a) a theme park;(b) a university;(c) a fast food outlet?
13.3 Design a short questionnaire for assessing the quality of service offered by a local dental practice.
13.2 What are the ten criteria that affect customers’perceptions of service quality?
13.1 What are the main characteristics that distinguish services from physical products?
1 define the characteristics that differentiate services from other products and outline their impact on marketing
4 In the longer term, do you think that retailers such as ASDA and Morrisons are right to reject the loyalty card concept? Customer retention and loyalty are prizes worth having in many sectors, and
3 In what ways do you think suppliers could benefit from loyalty card schemes? Customer retention and loyalty are prizes worth having in many sectors, and no more so than in supermarket retailing and
2 What are the practical problems of setting up, managing and maintaining a promotion like this? Customer retention and loyalty are prizes worth having in many sectors, and no more so than in
1 What factors have led the supermarkets towards these kinds of loyalty scheme and what do they hope to achieve from them? Customer retention and loyalty are prizes worth having in many sectors, and
11.6 Find out as much as you can about three different arts sponsorship projects. What role do you think the sponsorship plays in the sponsor’s marketing strategy and what benefits do you think
11.5 Find a corporate story that has made the news recently. It might be a ‘crisis’, a takeover battle, job losses or creation, new products or big contracts, for instance. Collect reports and
11.4 What is PR and in what ways does it differ from other elements of the promotional mix?
11.3 Collect three pieces of direct mail and for each one assess:(a) what you think it is trying to achieve;(b) how that message has been communicated;(c) what involvement devices have been used to
11.2 Explain the role that direct marketing can play in both creating and retaining customers.
11.1 Research a recent new product launch by a manufacturer in a consumer market. What role did sales promotions play in that launch?
5 define PR and understand its role in supporting the organisation’s activities, and outline the techniques of PR and their appropriateness for different kinds of public
1.1 What is meant by the description of marketing as an exchange process?
1.2 Distinguish between the four main business orientations.
1.3 What is competitive edge and why is it so important?
1.5 Why is the question, ‘What business are we in?’so important? How might(a) a fast-food retailer,(b) a national airline,(c) a car manufacturer, and(d) a hairdresser answer that question if they
1 Why do you think that Bratz has been so successful in competing against Barbie? The tastes of young children have changed dramatically in the past decade. Influenced by the media and advertising,
2 Why do you think Bratz has introduced so many variants within its range? Using the marketing mix to structure your thinking, what issues, risks and challenges do you think the Bratz marketers face
3 To what extent and why do you think Mattel should be worried by Bratz? If you were advising Mattel, what would your recommendations be? The tastes of young children have changed dramatically in the
4 Some commentators have expressed concern about the extent to which toys such as Bratz are ‘sexualising’ children too early and accelerating the kgoy phenomenon. Do you believe that this is the
4 define the broad categories of factors that affect the marketing environment
2.1 What is environmental scanning, why is it important, and what are the potential problems of implementing it?
2.2 Differentiate between the macro- and microeconomic environments.
2.3 What sources of published demographic data are available in your own university or college library?
2.4 Find and discuss examples of products that are particularly vulnerable to changing consumer tastes.
2.6 Using Figure 2.1 as a framework, choose a product and list under each of the STEP factors the relevant influences that have helped to make that product what it is.
1 Summarise the ways in which the STEP factors affect this market. The UK frozen food market, worth around £4bn per year(according to the British Frozen Food Federation), has been a market in
2 Compare and contrast McCain’s and Birds Eye’s responses to this environment. Which is most likely to succeed and why? The UK frozen food market, worth around £4bn per year(according to the
3 Is there a future for frozen foods? What do you think are the main marketing priorities for frozen food manufacturers? The UK frozen food market, worth around £4bn per year(according to the
4 Choose another category within the food market (for example canned vegetables or breakfast cereals). Investigate the STEP factors affecting this category and present your findings. The UK frozen
3.1 Why is post-purchase evaluation important for:(a) the consumer; and(b) the marketer?
3.4 What are the main differences between B2B and consumer buying behaviour?
3.5 Define the main economic and non-economic influences on B2B decision-making.

Showing 800 - 900 of 1997

First
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Last

Services

Sitemap
Fun
Definitions
Become Tutor
Study Help Categories
Recent Questions
Expert Questions

Company Info

Security
Copyrights
Privacy Policy
Terms & Conditions
SolutionInn Fee
Scholarship

Get In Touch

About Us
Contact Us
Career
Jobs
FAQ
Campus Ambassador

Secure Payment

Download Our App

© 2024 SolutionInn. All Rights Reserved