1. Compare the total customer cost of compact fluorescent light (CFL) bulbs versus incandescent bulbs. How did...
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1. Compare the total customer cost of compact fluorescent light
(CFL) bulbs versus incandescent bulbs. How did Philips manage to reduce the (perceived) costs of CFL bulbs? What other factors do you think may have played an important role in the success of CFL bulbs?
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Sustainability Marketing A Global Perspective
ISBN: 9781119966197
2nd Edition
Authors: Frank Martin Belz, Ken Peattie
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