1. Empirical studies show that there are four types of employees regarding sustainability attitudes and activities. Describe...
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1. Empirical studies show that there are four types of employees regarding sustainability attitudes and activities. Describe them and show what kind of incentives may work for each of them to engage in sustainability marketing.
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Related Book For
Sustainability Marketing A Global Perspective
ISBN: 9781119966197
2nd Edition
Authors: Frank Martin Belz, Ken Peattie
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