1. What would you do as the brand manager of SunChips against the background of the negative...
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1. What would you do as the brand manager of SunChips against the background of the negative publicity and consumer responses? Identify different options and evaluate the consequences.
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PALASH JHANWAR
I am a Chartered Accountant with AIR 45 in CA - IPCC. I am a Merit Holder ( B.Com ). The following is my educational details.
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Related Book For 
Sustainability Marketing A Global Perspective
ISBN: 9781119966197
2nd Edition
Authors: Frank Martin Belz, Ken Peattie
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