2. Sustainable products and services are defined as offerings that satisfy customer needs and significantly improve social
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2. Sustainable products and services are defined as offerings that satisfy customer needs and significantly improve social and environmental performance along the life cycle in comparison to conventional or competing offers. Would you consider the development of an electric car like the Tesla a significant improvement?
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Related Book For
Sustainability Marketing A Global Perspective
ISBN: 9781119966197
2nd Edition
Authors: Frank Martin Belz, Ken Peattie
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